RE: Heat Death of the Internet

You want to watch the trailer for an upcoming movie on YouTube but you first have to sit through an ad.
Then you sit through a preview for the trailer itself. Then you watch the trailer, which is literally another ad. When it ends, it cues up a new trailer, with a new ad at the start of it.

via https://www.takahe.org.nz/heat-death-of-the-internet/

An absurd¹ piece of fiction on how the online world is these days. It’s broken, and maybe that’s what makes it so rewarding when you find an unbroken piece (like this blog 🙃).

Another quote from the text

You buy a microwave and receive ads for microwaves. You buy a mattress and receive ads for mattresses.

via https://www.takahe.org.nz/heat-death-of-the-internet/

The rest of the text is good as well, and worth the few minutes it takes to read.

1. I mean “absurd” in the most beautiful, encouraging way possible. It’s a great piece of fiction which resonated a lot with how I perceive the internet lately. ↩︎