"RE: Heat Death of the Internet" was originally published on kevingimbel.de.

RE: Heat Death of the Internet

You want to watch the trailer for an upcoming movie on YouTube but you first have to sit through an ad.
Then you sit through a preview for the trailer itself. Then you watch the trailer, which is literally another ad. When it ends, it cues up a new trailer, with a new ad at the start of it.

via https://www.takahe.org.nz/heat-death-of-the-internet/

An absurd1 piece of fiction on how the online world is these days. It’s broken, and maybe that’s what makes it so rewarding when you find an unbroken piece (like this blog 🙃).

Another quote from the text

You buy a microwave and receive ads for microwaves. You buy a mattress and receive ads for mattresses.

via https://www.takahe.org.nz/heat-death-of-the-internet/

The rest of the text is good as well, and worth the few minutes it takes to read.

  1. I mean “absurd” in the most beautiful, encouraging way possible. It’s a great piece of fiction which resonated a lot with how I perceive the internet lately. ↩ī¸Ž